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Address Customers Perfectly with Flexible Segmentation

Posted by Sabina Mierzowski on Dec 9, 2016 2:24:17 PM

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Customers are becoming more and more demanding every day – not only with their expectations for a consistent brand experience, but also with the buying process itself. Also, for accompanying communication, today's customers have high expectations of the way that they want to be addressed by brands and sellers. As individual as the dress sizes or tastes of the customers are, so too are their expectations of being addressed. In order to be successful in the modern retail age, a new law applies: the right message for the right customer – whoever wants to be a first-class seller needs to have first-class customer segmentation.

The calculation is actually quite simple: if customers do not get the right message, the right offer, or the appropriate incentive at the right time, they will most likely not buy. However, even if this problem seems to be so simply and clearly defined – and actually known for a long time – there has never been a system that allows a simple, as well as flexible, customer segmentation based on all relevant data points. With the minubo customer segmentation, this changes.

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Google Analytics and minubo – why not Compare Apples With Oranges. Part I

Posted by Sabina Mierzowski on Nov 28, 2016 1:03:21 PM

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At minubo, we would like to clarify a fundamental misunderstanding: Yes, minubo is an analytics solution that allows commerce organizations to monitor and analyze different business processes. And no, minubo is not the same as Google Analytics because minubo is not an analytics solution ONLY.

"We're using Google Analytics. Why do we need another analytics tool?" – to find a response to this question which is asked so often, we have launched this two-part blog series.

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The Multiplication Table for Data-Driven Companies – or Those who Want to Become one

Posted by Lennard Stoever on Nov 15, 2016 9:13:23 AM

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A comment on Forian Heinemann's data warehouse podcast on digitalkompakt.de

Rarely have I been so impressed while listening to a podcast as I was with Florian Heinemann's performance on Digital Kompakt on Oct 21st 2016. Why? Quite simply: He speaks to me from the soul. For almost ten years, I've pestered people about how essential data-driven work is to the success of a company, both on a strategic and operational level – and I almost fear they cannot hear it. So it is extremely pleasing when another voice finds the same words! Because I can only agree with what Mr. Heinemann says, his main theses are summarized here, along with some comments from my personal perspective. In the “Here’s how this thesis is reflected in minubo” paragraphs, you also read how Heinemann's theses are reflected in our Commerce Intelligence Suite minubo. Have fun while reading!

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When Omni-Channel Becomes a Reality: A Workday with 360° Business Insights for the Whole Team

Posted by Anne-Katrin Böhme on Oct 19, 2016 11:38:47 AM

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Omni-Channel is not a buzzword. Not only has this year's dmexco shown that the great vision of a comprehensive channel experience is more and more a reality, but also, in our work with specific brands and retailers, this is becoming increasingly noticeable. And, in fact, omni-channel does not have to be as far away as it may seem to be for people. To illustrate this, we will show you in this article how companies can become, right now, real omni-channel organizations with tools like our freshly launched Single View Pages. 

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+++ ALERT +++ You are Sitting on a Goldmine! The Future of Analytics is Proactive.

Posted by Anne-Katrin Böhme on Sep 29, 2016 1:32:16 PM

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If you were walking over a gold mine that is buried somewhere deep under your feet—would you notice it? Probably not, because most likely you are not an expert. But wouldn’t it be great if someone would proactively point out the gold to you? Not only would it ensure that you do not leave it for the next lucky one, but also, this type of proactive information is much more efficient than digging blindly through thousands of square meters based on a vague gut feeling.

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Disposable Frontends: An Omni-Channel Litmus Test

Posted by Sabina Mierzowski on Sep 21, 2016 3:18:19 PM

Let me introduce Karlotta: She's a young fashion lover (or addict, as her closer friends would say) who likes to discover new styles and fashion trends. She usually starts her journey sitting at home, browsing her favorite web stores in a relaxed atmosphere. If the retailer of her choice also happens to have a local store in the neighborhood, she enjoys paying him a visit and experiencing the products in real life. Or she might decide to use her mobile device to create digital bookmarks for products she encounters on the go and likes to get back to later on. Like Karlotta, most of today's customers like to use multiple channels before making the buying decision.

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New SmartPaper: Accelerate Omni-Channel Excellence – Key Success Factors for Building a Strong Omni-Channel Business for Your Brand!

Posted by Sabina Mierzowski on Aug 29, 2016 4:32:24 PM

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It is a rumor, that has persisted in the commerce world for quite a long time already: “online retail is going to replace stationary trading!” Well, did this rumor ever become reality? Quite the contrary – especially for successful brand businesses it turned out that online and brick-and-mortar stores can actually spur one another through various synergy effects. With that, there has been a paradigm shift in the view of different sales channels: it is no longer key to have a look at different sales channels independently from one another, but the omni-channel approach is becoming more and more important.

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How to Find the Right "Commerce Optimization" Solution for Your Business!

Posted by Sabina Mierzowski on Aug 16, 2016 4:09:05 PM

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Analytics, Reporting, data driven processes, predictive analytics -- who has not heard of these buzzwords before? The large number of solutions to optimize the processes of commerce organizations can be more than overwhelming. It is difficult to differentiate between the various suppliers in the market – let alone to make an informed decision about THE application that will put your company ahead of the competition.

So how do you find the right provider? How can the possibilities offered by different systems be accurately compared? We have also asked these questions and we have developed a model that aims to help you find answers.

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The 3 Pillars of Boosting Performance in Your Commerce Organization – an Infographic

Posted by Sabina Mierzowski on Jul 28, 2016 4:35:31 PM

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It is THE goal of any commerce organization – a sustainable and efficient increase of productivity and profitability. But the path leading towards this goal leaves many questions unanswered. 

A mere endless number of business guides are filled with complex analyses around this topic. Achieving the goal of boosting the performance of a commerce organization in a consistent and permanent way is often described in overwhelming, intellectualized words. It is difficult to obtain an overview.  

Now, we have also tried to find the perfect recipe for boosting the performance of a commerce organization. Therefore, we looked at previous studies and analyses and tried to find a way to summarize the key facts in a concise and structured manner. The result: an infographic that brings some light into the darkness.

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4 Tips to Help you Get a Grip on Your Return Rate

Posted by Sabina Mierzowski on Jun 1, 2016 3:06:44 PM

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Open a website - choose - order - keep! This procedure is wishful thinking in every ecommerce organization. Because as simple as this process chain might seem at first sight, the more difficult it is to implement in reality. What is especially annoying for fashion companies in the eCommerce sector is located at the end of this causal chain: keep vs. return – customers order what they like and try it at home, but more than half of the goods will be sent back. The fashion industry has an average return rate of approximately 50% - 60%. Now it is time to find a way to control the return rates.

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