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How to Understand the Role of Mobiles in Your Customer Transactions – A Beginner's Guide

Posted by Julia Schulz on May 27, 2016 6:27:35 PM

  Read in German (coming soon)

With the rise in mobile commerce over the past few years, the way in which consumers have interacted with brands has evolved considerably. It is no longer a case of asking whether mobile marketing is important, we know it is! It's now a question of using data to understand how consumers behave when using different types of devices and what their preferences are.

The need to do research on the role of different devices in your customer transactions in order to adapt your business strategy accordingly is evident. But how do you actually do it? What kind of questions should you ask yourself? What facts do you really need to know for your business in order to make the right adjustments?

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Google Adwords Bid Modifiers: How do I Get the Correct Settings?

Posted by Julia Schulz on May 24, 2016 4:23:10 PM

 Read in German

The various pros and cons of advanced campaigns with Google Adwords are often discussed in the eCommerce industry. However, people generally agree that one feature is particularly useful: the so-called bid modifiers.

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Information Overload – How to Stay on Top in a Flood of Data

Posted by Julia Schulz on Mar 7, 2016 3:51:10 PM

Whether at the managing director level or at the operational level: It is critical for the success of your company to always identify the most important developments to be able to act quickly on them. But how do you manage to get a quick overview of the latest numbers when there is such an abundance of data available and yet little time between meetings?

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