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How INTERSPORT Uses minubo to Bring Data-Driven Decision-Making to the POS (ONEtoONE 10/2018)

Posted by Anne Golombek on Sep 25, 2018 11:56:26 AM

 Read in German


 

In our whitepaper on the cooperation between INTERSPORT and minubo, we already told the story – now, the ONEtoONE (issue 10/2018) covers the topic as well by describing how INTERSPORT brings data-driven decision-making to the POS with minubo’s Store Monitor: Via the tablet app, all employees have easy data access and are thus enabled to make better decisions in their daily work.

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Betty Barclay Customer Success Story - Higher turnover through intelligent product segmentation

Posted by Seval Kalayci on Sep 7, 2018 4:12:00 PM

 Read in German


As one of the leading companies for women's fashion, Betty Barclay offers contemporary collections for the modern woman and transports lifestyle worlds with high identification potential. The online shop is an important pillar for the fashion retailer in bringing the products to women. That is why the company relies on a precise and efficient customer approach and above all on a perfectly coordinated product selection and product placement in the online shop.

In order to be able to use the product recommendation concept in a more targeted way, the company has developed its own section on the homepage of the online shop: A single-line slide show with coordinated product recommendations - selected and data-controlled with minubo's top-seller product segmentation.

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WhitePaper: INTERSPORT Relies on minubo – and Sets new Standards for the Industry

Posted by Sabina Mierzowski on Jun 21, 2018 10:20:14 AM

 Read in German 


Since its founding in 1956, INTERSPORT has established itself as the most successful medium-sized association in sports retailing. More than 900 INTERSPORT dealers in Germany today make almost € 3 billion on sporting goods – a strong foundation. Nevertheless, the entire industry is currently facing many challenges, driven above all by increasing competition and rapid market changes. Topics like digitization and intelligent data use are moving into focus. At the beginning of 2017, INTERSPORT consolidated all digital activities with the founding of INTERSPORT Digital GmbH. 

In order to make the central steps of digital transformation as efficient and productive as possible, the INTERSPORT group relies on a partnership with minubo. In our new WhitePaper you will get an overview of how minubo advances the topic of data analysis within the association group and enables digitization at the point of sale.

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Video: How the Commerce Reporting Standard Helps Retailers to Keep up With Amazon

Posted by Sabina Mierzowski on Mar 22, 2018 10:26:28 AM

Read in German 


The Commerce Reporting Standard Initiative has set itself the task of enabling brands and retail companies to build a data-driven organizational structure. After all, hardly any retail company has a clearly defined system of key figures on the basis of which a sustainable reporting and analytics infrastructure can be built and ultimately a data-driven work culture can be established – this empty space is exactly what the initiative with their partner Project A focuses on and wants to fill with a Commerce Reporting Standard. 

In her talk at the TrendArena at this year's Internet World Expo, Anne Golombek, VP Marketing at minubo and initiator of the Commerce Reporting Standard Initiative, commented on why a data-driven organizational structure is an absolute must, especially in today's competitive environment within the retail industry. Her hypothesis: Good trade concepts can be successful even with Amazon in the picture – this applies not only to trade companies that compete directly with Amazon, but also to building a strong market position in general.

Watch her talk here and find out how exactly this might look like and what role the Commerce Reporting Standard plays in this process.

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Last-Minute Christmas tip: How to Escape the Discount Trap With the Right Offer Strategy

Posted by Anne Golombek on Dec 6, 2017 5:53:33 PM

Christmas is not just the time of mulled wine, cookie baking and decorated city centers, but also the time when retailers are fighting more than ever and more visibly than ever for each and every customer. A tried and tested remedy, above all others today as well as ten years ago seems to be: discounts. But where is the line drawn between meaningful acquisition (a.k.a. persuasion) strategy and dangerous margin mutilation? We look at what methods are available to you, as a seller, to tip the scales in favor of the first.

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How a Data-Driven Point of Sale Becomes a Reality

Posted by Sabina Mierzowski on Sep 6, 2017 5:43:18 PM

 Read in German


When data-driven work is discussed in the media or in specific magazines, the primary focus is on enabling strategic and operational roles in the corporate centers of commerce organizations, but employees who work every day in the stores and deliver the goods to the customer, are not included.

In fact, data-driven decisions are made almost exclusively in the management departments and at the management levels of departments within a commerce organization. The individual employees in the stores generally do not have access to their store data. This means that those employees are neither able to establish data-driven work and decision-making processes, nor can they understand the interdependencies and relationships within their stores and directly monitor or influence the performance of their products – until today! 

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About the Meaning of the Omni-Channel Customer Journey

Posted by Sabina Mierzowski on Apr 27, 2017 5:13:32 PM

 Read in German


"Omni-Channel" has grown from an abstract buzzword to a serious development – omni-channel commerce has come to stay! For many commerce organizations, this means they now have to deal in detail with the processes and meaning that this topic brings.

With the arrival of the term omni-channel in the minds of many strategic, but also operational, roles in a commerce organization, there is a growing awareness of the focus on the customer. Especially in the omni-channel context, it is important to understand how your customers behave between, and within, the various channels, to offer them an intensive and individual shopping experience across the channels. However, companies often do not have the option to visualize this Omni-Channel Customer Journey in any way – the information required for this is contained in separate data silos and is not freely accessible per se.

But the ability to acquire this image becomes a turning point when it comes to being able to fully unlock your existing customers' purchasing potential. So far, however, there has been no solution that models the customer's journey across all touchpoints and thus across all channels. For commerce organizations, it is still difficult, in this age of omni-channel, to take advantage of the dynamics between the individual channels.

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The Logical Data Warehouse – Fast and Agile Data Integration for a Flexible BI Infrastructure

Posted by Sabina Mierzowski on Apr 20, 2017 11:24:18 AM

This is a guest blog post contributed by our partner DataVirtuality.

Big data is the key to success. While big data is not a new topic to talk about, many companies just start realizing its full potential and improving their data integration and analysis.

This is how you can beat your competitors by speeding up and serving customers and future customers according to their needs. You should transform your big data into smart data. And we will show you how.

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minubo Annual Review 2016 – an Infographic

Posted by Sabina Mierzowski on Mar 30, 2017 8:35:40 AM

 Read in German


Yes, the new year has long been getting busy again, but still, we want to take a look at the previous year und share the major facts and numbers of 2016 with you. But we do not want to do this in the form of a traditional year-end reporting or packed in a simple blog post with incomprehensible numbers and diagrams. For our 2016 annual review, we’ve decided to use another form of presentation – we've combined all major facts and numbers within this infographic. 

You can expect a great mixture of internal company information and data regarding the minubo customers. Thereby, questions will be answered like in which industries our customers operate and from which countries they come from. Furthermore, the infographic contains technical data regarding the minubo Analytics & Insights App and a glimpse behind the scenes of our company. But at the forefront we present the performance-based figures of the minubo customers – average growth rate, average mobile impact on revenue and the average campaign ROI.

But see for yourself!       

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Buy or Do-it-yourself? – About the Advantages and Disadvantages of Flexibility in a Business Intelligence Solution

Posted by Sabina Mierzowski on Mar 20, 2017 11:39:00 AM

 Read in German


One can now say with a clear conscience that decision-makers in commerce organizations know exactly how important their own data is: Only those who use their data correctly can manage their own commerce organization and reach their growth targets.

This is exactly what Business Intelligence does. The basis for this is a data warehouse, in which data from the systems used in the company are merged and modeled. However, as with many applications in the software industry, most commerce organizations also ask themselves: "Buy or do-it-yourself?"

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