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Anne Golombek

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Custom Insights Pages: The Customized Entry into your Data-driven Work Day

Posted by Anne Golombek on Nov 9, 2018 10:35:56 AM

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Working data driven. Everyone talks about it, but why are so few people doing it? 

Quite simply because there are big challenges to overcome on the way - both conceptually and technically as well as organizationally. Our mission at minubo is to meet these challenges for our customers at all levels. Learn more about why we've reached a milestone with this new feature - the Custom Insights Pages, in this blog post.

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How INTERSPORT Uses minubo to Bring Data-Driven Decision-Making to the POS (ONEtoONE 10/2018)

Posted by Anne Golombek on Sep 25, 2018 11:56:26 AM

 Read in German


 

In our whitepaper on the cooperation between INTERSPORT and minubo, we already told the story – now, the ONEtoONE (issue 10/2018) covers the topic as well by describing how INTERSPORT brings data-driven decision-making to the POS with minubo’s Store Monitor: Via the tablet app, all employees have easy data access and are thus enabled to make better decisions in their daily work.

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Last-Minute Christmas tip: How to Escape the Discount Trap With the Right Offer Strategy

Posted by Anne Golombek on Dec 6, 2017 5:53:33 PM

Christmas is not just the time of mulled wine, cookie baking and decorated city centers, but also the time when retailers are fighting more than ever and more visibly than ever for each and every customer. A tried and tested remedy, above all others today as well as ten years ago seems to be: discounts. But where is the line drawn between meaningful acquisition (a.k.a. persuasion) strategy and dangerous margin mutilation? We look at what methods are available to you, as a seller, to tip the scales in favor of the first.

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The Commerce Reporting Standard: Our Initiative to Establish an Industry Standard for key Figures in eCommerce and Omni-Channel Commerce

Posted by Anne Golombek on Jul 17, 2017 6:00:00 PM

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Omni-Channel, Beacon Technology, Curated Shopping – in almost no other industry is progress moving at such a fast pace as in commerce. However, an elementary building block for success is still missing: a clearly defined system of key figures and KPIs for commerce, which are required for data-driven business optimization, in particular, with the new digital and digitally-supported business models. As a BI provider that specializes in commerce, we often feel this gap – just like Project A, which also faces similar challenges when managing their ventures. That is exactly why we have joined together: to fill this gap with life!

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When Omni-Channel Becomes a Reality: A Workday with 360° Business Insights for the Whole Team

Posted by Anne Golombek on Oct 19, 2016 11:38:47 AM

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Omni-Channel is not a buzzword. Not only has this year's dmexco shown that the great vision of a comprehensive channel experience is more and more a reality, but also, in our work with specific brands and retailers, this is becoming increasingly noticeable. And, in fact, omni-channel does not have to be as far away as it may seem to be for people. To illustrate this, we will show you in this article how companies can become, right now, real omni-channel organizations with tools like our freshly launched Single View Pages. 

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+++ ALERT +++ You are Sitting on a Goldmine! The Future of Analytics is Proactive.

Posted by Anne Golombek on Sep 29, 2016 1:32:16 PM

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If you were walking over a gold mine that is buried somewhere deep under your feet—would you notice it? Probably not, because most likely you are not an expert. But wouldn’t it be great if someone would proactively point out the gold to you? Not only would it ensure that you do not leave it for the next lucky one, but also, this type of proactive information is much more efficient than digging blindly through thousands of square meters based on a vague gut feeling.

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Customer Acquisition and Reactivation During Holiday Season: 4 Key Questions Every Retailers Should ask Himself

Posted by Anne Golombek on Nov 3, 2015 11:06:13 AM

 Read in German


Ginger cookies in the grocery stores and retailers having preparation stress: These are the unmistakable signs of the beginning of the Christmas season. Among all decisions that have to be made at that time by eCommerce organizations of every type and size, there typically is the one which customers should be focused on with the available resources – especially where resources are scarce. The reason for that: Customer reactivation and acquisition are expensive undertakings that do not always bear fruit as desired. Therefore, the number one rule is: Stay efficient! During reactivation, focus on the potential of strong existing customer segments and, during acquisition of new customers, pay attention to ensuring a healthy relation between costs and results.

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The Holy Grail of Data Intelligence: The Single Point of Truth

Posted by Anne Golombek on May 21, 2015 10:44:00 AM

 Read in German


Everyone is searching for it, but very few people find it – at least not in their own system landscape: the Single Point of Truth. But without this Holy Grail, data intelligence has minimal value, because how should the right decisions be made based on data if it always points in different directions?

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Brand Engagement in B2B Business: Brightpearl-Seller VeloBrands works with Customer-specific KPI Reports

Posted by Anne Golombek on Apr 30, 2015 10:45:00 AM

 Read in German


Online seller Will Miles achieves high sales to his B2B customers – and finds himself facing a particular challenge: To maintain and gradually increase his high sales, he has to carefully nurture the relationship with each customer in order to gain their long-term allegiance. Therefore, Will Miles continuously works on brand engagement in the B2B business: All B2B customers should know and use the full VeloBrands-brands portfolio and thus be long term and loyal customers for Will Miles’ company!

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Data-driven Purchasing: Online Seller eXXpozed Shows How it Works!

Posted by Anne Golombek on Apr 16, 2015 11:15:00 AM

Top-selling products lead to order after order – and are suddenly sold out. In high season, sales numbers are fantastic – but then suddenly the cashflow collapses. Products projected to sell well fill up storage space – and actually turn out to be unsold inventory.

Andreas Bindhammer, CEO at online seller eXXpozed, also had these problems and more – until he opted for minubo in the Fall of 2014, which enabled him to perform his purchasing in a data-driven way for the first time ever.

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