ca. 30 Minuten
nach Wunsch auch mit VideocallIt is a rumor, that has persisted in the commerce world for quite a long time already: “online retail is going to replace stationary trading!” Well, did this rumor ever become reality? Quite the contrary – especially for successful brand businesses it turned out that online and brick-and-mortar stores can actually spur one another through various synergy effects. With that, there has been a paradigm shift in the view of different sales channels: it is no longer key to have a look at different sales channels independently from one another, but the omni-channel approach is becoming more and more important.
Omni-channel is therefore not an empty buzzword that pops up from time to time. Enabling customers to witness a perfectly unified and comprehensive brand experience – across all channels – is today’s main challenge in the competitive commerce industry.
With this SmartPaper you will learn why omni-channel should be your brand’s no. 1 priority. Furthermore, we will introduce the key success factors for building a strong omni-channel strategy.
