COMMERCE INSIGHTS BLOG

Every company needs data transparency. Most of the time relevant data is already there but it is slumbering in data silos. And it becomes all the more indispensable when a business would...

"How will my customers buy tomorrow?" - the answer to this question is not necessarily a look into a nebulous glass ball, but rather, it should be the result of solid analyses. When I...

2.5 million price changes per day are not unusual in some of the largest marketplaces, such as Amazon. A new buzzword that is currently very popular: dynamic pricing. What customers have...

According to a study by the European Commission, the fashion industry is responsible for two to ten percent of environmental pollution. In particular, the waste of unsold goods, which...

As the name suggests, LaShoe specializes in shoes. However, this is not ordinary footwear, but the development of health-promoting shoes for women with hallux valgus (foot deformity) and...

Let’s clarify one thing up front: Data Analytics is not just for the big ones. In particular, Medium-sized companies are increasingly concerned with making their data sustainable success...

According to a study by Price Waterhouse Coopers, 32 percent of customers will stop using a brand or product after a bad experience (PWC, 2018). This number clearly shows that customer...

Those who do not know their customers will find it difficult to remain competitive in the increasingly complex communications landscape because contact and interaction points between the...

Big Data, Real Time, Predictive and Machine Learning - it is clear that the list of prominent buzzwords must also include AI now. AI is revolutionary. Everyone wants it. But what does...

The e-Commerce Germany Awards were presented in Berlin for the third time in a row. More than 240 companies took part in the battle for a prestigious title in one of ten categories....