The manufacturer of technical adhesive tapes and self-adhesive system solutions for industrial customers and end consumers is one of the world leaders in its industry. Since this year tesa SE is also among the youngest customers of minubo.
Not only because of the new EU General Data Protection Regulation (GDPR) is the protection and safekeeping of personal data and sensitive business data, a major topic. Within commerce organizations, the focus has always been on regulating who gets access to which records.
In particular, if a company uses an analytics solution with comprehensive data insights, rights management can be a key challenge in accessing specific data. Not so with minubo – with the minubo Rights and Roles feature, the Commerce Intelligence Suite enables you to handle this balancing act of making data usable on one side, while at the same time, ensuring safe handling of the data.
In this article, we'd like to introduce you to the Rights and Roles feature and explain how it works.
Working data driven. Everyone talks about it, but why are so few people doing it?
Quite simply because there are big challenges to overcome on the way - both conceptually and technically as well as organizationally. Our mission at minubo is to meet these challenges for our customers at all levels. Learn more about why we've reached a milestone with this new feature - the Custom Insights Pages, in this blog post.
In our whitepaper on the cooperation between INTERSPORT and minubo, we already told the story – now, the ONEtoONE (issue 10/2018) covers the topic as well by describing how INTERSPORT brings data-driven decision-making to the POS with minubo’s Store Monitor: Via the tablet app, all employees have easy data access and are thus enabled to make better decisions in their daily work.
As one of the leading companies for women's fashion, Betty Barclay offers contemporary collections for the modern woman and transports lifestyle worlds with high identification potential. The online shop is an important pillar for the fashion retailer in bringing the products to women. That is why the company relies on a precise and efficient customer approach and above all on a perfectly coordinated product selection and product placement in the online shop.
In order to be able to use the product recommendation concept in a more targeted way, the company has developed its own section on the homepage of the online shop: A single-line slide show with coordinated product recommendations - selected and data-controlled with minubo's top-seller product segmentation.
"This online grocery store wants to attack Amazon Fresh" – this is how the Gründerszene online magazine described the market entry of Getnow. A young and innovative company that not only wants to gain a foothold in the highly competitive e-food market in Germany, but also, wants to revolutionize the industry.
With its innovative business model, Getnow – so far the only pure online supermarket in Germany – is setting its course for the German e-food revolution. With a strategic partnership with METRO Group and its partner DHL, the young company operates successfully in the e-food business without having to resort to its own warehouse or its own courier fleet. Getnow uses the full assortment of more than 50,000 products from METRO and DHL's long-term delivery know-how, and thus can offer both a large selection of products with flexible and, above all, punctual delivery.
Now, it is important to implement this intelligent strategy excellently in operational terms. Getnow has deliberately opted for this data-driven path by relying on a partnership with minubo and our solution, the Commerce Intelligence Suite.
Since its founding in 1956, INTERSPORT has established itself as the most successful medium-sized association in sports retailing. More than 900 INTERSPORT dealers in Germany today make almost € 3 billion on sporting goods – a strong foundation. Nevertheless, the entire industry is currently facing many challenges, driven above all by increasing competition and rapid market changes. Topics like digitization and intelligent data use are moving into focus. At the beginning of 2017, INTERSPORT consolidated all digital activities with the founding of INTERSPORT Digital GmbH.
In order to make the central steps of digital transformation as efficient and productive as possible, the INTERSPORT group relies on a partnership with minubo. In our new WhitePaper you will get an overview of how minubo advances the topic of data analysis within the association group and enables digitization at the point of sale.
It's that time again! The next workshop of the Commerce Reporting Standard Initiative is just around the corner. This workshop focuses on the "Onsite Customer Journey Index", developed by project partner Akanoo.
The topic customer journey is omnipresent at the moment and every company talks about it. Nevertheless: For many commerce organizations it is still very difficult to make customer journeys measurable and controllable and thus to make data-driven decisions to optimize customer journeys.
As a specialist in onsite marketing intelligence, Akanoo has recognized this challenge and attempted to define workable KPIs to make customer journeys tangible and manageable – the result: The Onsite Customer Journey Index was developed.
This Onsite Customer Journey Index will be discussed at the next CRS workshop. In addition to questions on model premises, calculations and terminology, the focus is also on how the model can be used for strategic and operational applications.
May 25, 2018 - this date has been marked in red on the calendar by many trading companies, because on this day the new EU General Data Protection Regulation (GDPR) comes into force. Generally speaking, this is a Europe-wide harmonization of data protection requirements. The handling of personal data will be standardized across Europe. Since the demands on data protection in Germany were very high before, at first sight, no special explosiveness seems to lie in this topic. However, if you look at the newly established fines and criminal proceedings, the whole issue is already much more explosive – up to 4% of annual turnover, or 20 million euros, are the maximum possible fines.
As a Commerce Intelligence Company and service provider to brands and retailers, minubo is also affected by the new EU General Data Protection Regulation. How, and to what extent, we will clarify in this blog article.
For data-driven organizations, monitoring relevant business metrics and processes plays a crucial role. However, it takes a lot of time to design and implement an automated alerting system.
This is already a reality with the minubo Heartbeat feature – the In-App Insights Stream analyzes the data and proactively informs you about negative, but also positive, changes in relevant key figures and processes.
This feature has been an integral part of the minubo Commerce Intelligence Suite for a year and a half. So far, however, the alerts within the feature were predefined and standardized. During this time, we repeatedly received enquiries from our customers regarding individual or situation-specific issues that could not be mapped with the standardized alerts. We collected this feedback and worked on an extension of the minubo Heartbeat based on it.
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