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In the past, it has often been enough to have industry and market experience to develop a good gut feeling for your business. Those who knew their way around were successful. These times are over because data has long been the new currency in the business world. The digitization and internationalization of the economy is increasing the amount of available data almost exponentially. If you want to be competitive in the future and achieve economic success, you have to think "data-driven". The German family-owned company Melvin & Hamilton recognized this at an early stage and founded a company that deals with digital topics such as the “digitization” of the very traditional retail business. With the help of minubo, a data-driven working culture has been established.

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Berlin´s largest B2B conference for E-Commerce service providers – the E-Commerce Expo – opened its doors again in February for the fourth time. With over 5000 participants, 150 exhibitors (including industry giants such as Shopify, Plentymarkets, Shopware und Idealo), 40 top-class speakers and experts from the entire e-commerce industry, the Expo provides an excellent platform for knowledge building and networking.

As part of this event, the E-Commerce Berlin Awards are given to the most promising companies and innovations which are effectively providing solutions to real life problems faced by e-merchants, retailers and brands. 

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Big data, AI, real-time, predictive or machine learning - when you look around in the field of BI and Analytics, one thing is obvious: Buzzwords are everywhere. And who can keep track? Of course, even though these technologies and concepts all actually exist, one often gets the impression that the naming of specific offers becomes more and more arbitrary.

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Apropos of the turn of the year, it is, as always, time to bring out the crystal ball and take a look into the future. Scenarios, changes, trends - what will happen in 2019? Everyone agrees on one development: Once again, this year will be characterized by data. Therefore, it is probably not a big surprise for many that this year's study "eCommerce Trends 2019" focuses on Business Intelligence (BI).

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The manufacturer of technical adhesive tapes and self-adhesive system solutions for industrial customers and end consumers is one of the world leaders in its industry. Since this year tesa SE is also among the youngest customers of minubo.

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Not only because of the new EU General Data Protection Regulation (GDPR) is the protection and safekeeping of personal data and sensitive business data, a major topic. Within commerce organizations, the focus has always been on regulating who gets access to which records.

In particular, if a company uses an analytics solution with comprehensive data insights, rights management can be a key challenge in accessing specific data. Not so with minubo – with the minubo Rights and Roles feature, the Commerce Intelligence Suite enables you to handle this balancing act of making data usable on one side, while at the same time, ensuring safe handling of the data. 

In this article, we'd like to introduce you to the Rights and Roles feature and explain how it works.

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Working data driven. Everyone talks about it, but why are so few people doing it? 

Quite simply because there are big challenges to overcome on the way - both conceptually and technically as well as organizationally. Our mission at minubo is to meet these challenges for our customers at all levels. Learn more about why we've reached a milestone with this new feature - the Custom Insights Pages, in this blog post.

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In our whitepaper on the cooperation between INTERSPORT and minubo, we already told the story – now, the ONEtoONE (issue 10/2018) covers the topic as well by describing how INTERSPORT brings data-driven decision-making to the POS with minubo’s Store Monitor: Via the tablet app, all employees have easy data access and are thus enabled to make better decisions in their daily work.

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As one of the leading companies for women's fashion, Betty Barclay offers contemporary collections for the modern woman and transports lifestyle worlds with high identification potential. The online shop is an important pillar for the fashion retailer in bringing the products to women. That is why the company relies on a precise and efficient customer approach and above all on a perfectly coordinated product selection and product placement in the online shop.

In order to be able to use the product recommendation concept in a more targeted way, the company has developed its own section on the homepage of the online shop: A single-line slide show with coordinated product recommendations - selected and data-controlled with minubo's top-seller product segmentation.

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"This online grocery store wants to attack Amazon Fresh" – this is how the Gründerszene online magazine described the market entry of Getnow. A young and innovative company that not only wants to gain a foothold in the highly competitive e-food market in Germany, but also, wants to revolutionize the industry. In addition to cities such as Berlin, Munich and Düsseldorf, the company expanded to Frankfurt beginning of 2019. 

With its innovative business model, Getnow – so far the only pure online supermarket in Germany – is setting its course for the German e-food revolution. With a strategic partnership with METRO Group and its partner DHL, the young company operates successfully in the e-food business without having to resort to its own warehouse or its own courier fleet. Getnow uses the full assortment of a wide range of products from METRO and DHL's long-term delivery know-how, and thus can offer both a large selection of products with flexible and, above all, punctual delivery.

Now, it is important to implement this intelligent strategy excellently in operational terms. Getnow has deliberately opted for this data-driven path by relying on a partnership with minubo and our solution, the Commerce Intelligence Suite.