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Last Thursday, our partner e-velopment held their annual Members ONLY 2019 Customer Day event. In the heart of Hamburg, experts from the e-commerce industry came together to exchange views and get inspired by speakers. Of course, minubo fit right in with the motto of the event: "Simplify your Business". Lasse Klüver (VP Sales & Partner Management at minubo GmbH) gave a lecture on "Commerce Intelligence: How to extract real value from your data". In his presentation, he gave approximately 40 guests an insight into the successful creation of value from data and what conditions must be met to achieve this. At the subsequent evening event, guests and speakers had the chance to further pick up on the topics of the day and to discuss outstanding questions.

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The Fachhochschule Wedel University of Applied Sciences, located in the Hamburg metropolitan area, has stood for interdisciplinary, practical and international studies for more than 70 years. The university values the combination of practice and theory. To give students the opportunity to solve real problems and industry challenges, the Fachhochschule cooperates with about 200 partners from industry and economics – and minubo has been a partner since 2017.

minubo recently supervised the eCommerce Master’s project and final theses of students Theresa Besekow, Julia Marie Allers und Sascha Tobias Kasper. The aim of the research project was the identification of relevant use cases and their standardization for the conceptual implementation of a prototype for a state of the art product segmentation tool.

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The topic of marketing automation is currently on everyone's lips - everyone wants to automate their processes. Whether it's social media campaigns, e-mail, mobile messaging, ad management, or lead management, the variety of ways to increase the efficiency and performance of your marketing activities is great. It's not just about optimizing work performance, but also creating, analyzing and constantly optimizing customized and effective campaigns across multiple channels. 

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With years of experience in Business Intelligence (BI) and best practices from the market, minubo has developed a blueprint for successful BI projects in retail that works completely independent of any solution. A total of 7 Success Factors are presented in the new WhitePaper "The Commerce Intelligence Blueprint". A guide to successful value creation from data - Read Now!

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Commerce Reporting Standard Workshop

The Commerce Reporting Standard (CRS) is an association of qualified industry partners who seek to facilitate the entry into a data-driven decision-making culture and benchmark the industry by pooling experiences and best practices. 

Regular workshops and discussions are used to promote different projects. One of the recent workshops focused on the "Onsite Customer Journey Index", developed by the project partner and technology leader in on-site marketing Akanoo. CRS community members from companies like Baumarkt direkt, REWE-Vertical ZooRoyal, the Händlerbund, mindlab and of course Akanoo, as well as the project initiators Project A and minubo, put their heads together and discussed for a whole day how the onsite behavior of the customers could be effectively mapped.

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In the past, it has often been enough to have industry and market experience to develop a good gut feeling for your business. Those who knew their way around were successful. These times are over because data has long been the new currency in the business world. The digitization and internationalization of the economy is increasing the amount of available data almost exponentially. If you want to be competitive in the future and achieve economic success, you have to think "data-driven". The German family-owned company Melvin & Hamilton recognized this at an early stage and founded a company that deals with digital topics such as the “digitization” of the very traditional retail business. With the help of minubo, a data-driven working culture has been established.

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Berlin´s largest B2B conference for E-Commerce service providers – the E-Commerce Expo – opened its doors again in February for the fourth time. With over 5000 participants, 150 exhibitors (including industry giants such as Shopify, Plentymarkets, Shopware und Idealo), 40 top-class speakers and experts from the entire e-commerce industry, the Expo provides an excellent platform for knowledge building and networking.

As part of this event, the E-Commerce Berlin Awards are given to the most promising companies and innovations which are effectively providing solutions to real life problems faced by e-merchants, retailers and brands. 

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Big data, AI, real-time, predictive or machine learning - when you look around in the field of BI and Analytics, one thing is obvious: Buzzwords are everywhere. And who can keep track? Of course, even though these technologies and concepts all actually exist, one often gets the impression that the naming of specific offers becomes more and more arbitrary.

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Apropos of the turn of the year, it is, as always, time to bring out the crystal ball and take a look into the future. Scenarios, changes, trends - what will happen in 2019? Everyone agrees on one development: Once again, this year will be characterized by data. Therefore, it is probably not a big surprise for many that this year's study "eCommerce Trends 2019" focuses on Business Intelligence (BI).