Just in time for our first birthday, we publish our first Benchmark Report for eCommerce businesses – and thus, our first infographics. On the basis of our customers’ aggregated data (100 T€ – 40 M€ revenue p.a.), we create transparency within the myth of Christmas sales and show how online retailers actually performed during Christmas 2013: Order values before cancellations and returns increased by 83% (on av.) and shops recorded 60% more active customers – going hand in hand with a return rate being just 1% higher than the rest of the year.
In our infographics, you find find all benchmarking numbers that can support you with optimizing this year’s Christmas sales. For example, you can see that during Christmas, returning customers are more valuable customers than new customers are: With revenues after returns being 68% higher (on av.) and with an average shopping cart containing 36 Euro more, they are way ahead of new customers. Maybe, you got some lever for higher Christmas revenues in a stronger returning customer marketing, too!
Do you know your numbers? With minubo, you get to know what you want. Just contact us or test minubo in our demo version!
+49 40-398 06 75 ext. 14