ca. 30 Minuten
nach Wunsch auch mit VideocallNo matter what size your online shop is – the competition is strong and you only have one single target: keep growing! The problem: The day only has got 24 hours and your employees already operate at full capacity. Clearly, you might be confronted with other important things than the analysis of your data now, but actually, this is your key to success. Fast and more efficient growth only is possible, if you display your business processes in a holistic reporting and – on this basis – adjust those key levers that actually inherit optimization potential. Anything else is pure luck. And who, seriously, wants to rely on his luck in times of highly competitive online markets?
Collecting Data: You can’t manage what you can’t measure!
Only the one who measures and reports can draw conclusions from previous decisions. A few examples gained in practice: Where purchases increased due to marketing activities, the costumer approach was a successful one. Where no repurchasing customers were gained through expensive marketing channels, the budget allocation probably was inefficient. Where inventories are continually bursting at the seams while richly available product groups are only ordered two months a year, the buying department needs to take better decisions and the marketing team should set up special promotion campaigns to end the chaos.
You can only improve what you are aware of. Thus, the first step to success is: data collection!
Evaluation: Where do investments lead to the best results?
You have to know when and where your activities work out well, badly or even not at all. To gain those insights, the collected data has to be evaluated – and this happens to be the trickiest step on the way to data-driven success: all generated data (web analytics, shop, ERP) needs to be processed to a holistic database that has to be easy to handle without any manual efforts even for very detailed analyses.
Even for the big players with own IT departments, this project is barely manageable – small online shops mostly do not even have any internal IT resources. minubo offers the solution: fast and uncomplicated data analyses that are easy to handle even for non-IT-guys display all of your company’s business processes holistically and make data the basis for better decision making for every employee.
Take better decisions!
The evaluated data is the basis for a data-driven optimization of your business processes. Where do I need to shorten marketing budgets? Where do I have to place them instead to achieve the highest sales and to acquire the biggest number of repurchasing customers with my campaign portfolio? When and how do I have to address my existing customers to reactivate them? How and when do I have to adjust my assortments and my inventory to achieve maximum profits? How do I avoid returns to increase my contribution margins? Using minubo, you will find answers to all these question and are enabled to take better decisions.
Thorough data analysis = efficient resource allocation = higher margins
Keep track of your decisions’ results directly in your profits! The experience with our customers shows increasing margins by up to 19% through the identification of profitable clients and products as well as 32% reduction of costs, if unprofitable marketing campaigns are identified in time.
And now?
You already own the key for fast and efficient growth! It is hidden within the data storages of your IT systems. Using minubo, value creation potentials become usable in an uncomplicated, fast and affordable way –comprehensive Business Intelligence as a product solution in the cloud. This way, you are well prepared for eCommerce’s highly competitive markets. Learn more about our product features and use cases and start your free trial with our demo version or on your own data.
