Anne Golombek May 24, 2013 10:59:00 AM 5 min read

Harder, better, faster, stronger: our eCommerce analytics tool minubo grows incessantly

Redesign, Widget configuration, Customer Lifetime Value – in contrast to Hamburg’s current weather situation, the minubo development team is at its best, providing our eCommerce analytics tool with a constant stream of new features. And it doesn’t stop: The list of functions being “in progress” or “planned” is a long one.

 

IN PROGRESS

Redesign

Of course, minubo already is a fancy tool – so what’s the use of a redesign? Actually, the web frontend’s new edition isn’t so much about optical aspects but rather a question of optimizing its usability. Though the layout accordingly won’t change that much at all, the minubo team is busy to make the tool even easier to handle and allow further developments a faster implementation.

Customer Lifetime Value CLVCustomer Lifetime Value

For quite some time we have been talking shop about this in our blog and SmartPapers – now it’s on its straight way into our tool: the Customer Lifetime Value. So far, it’s all about implementing the algorithms for its calculation at our developers’ table; subsequently, a pleasing visualization in the web frontend is planned to be provided.

Configurable Widgets

Due to the possibility of autonomous Widget compilation as well as detailed filter and drill down options, every minubo user is already able to arrange his Dashboards and Widgets individually by now – prospectively, a new Widget type even allows him to configure them from the scratch by selecting the metric to be displayed as well as the chart type and its axes.

 

PLANNED

Project and user administration

Not only the Dashboards, also the administration of the minubo user-accounts becomes adjustable in more and more detail. Via an admin-screen, the adding and managing of users as well as the general account management will be possible even more differentiated.

Facebook integration

minubo goes Social Media: The integration of Facebook tracking concerning Likes, user interaction and more is one of the next items on our developers’ to-do-list, too.

Automatic integration of data sources

System integration by simply typing in the login data for standard data sources as for example Google Analytics, Facebook or Webtrekk – not a long way off for minubo anymore. That means: Quick onboarding, automatic data integration, less effort for the customer.

Harder_better_MarketingkostenMarketing costs

Concretely: Integration of GoogleAdwords and Facebook Insights. Marketing costs are not only provided for analyses in the Dashboard shortly, but also to be included in the calculation of various metrics like for example the Customer Lifetime Value.

No doubt: We proceed with major steps!

Wenn Du Dir minuob selbst einmal ansehen möchtest, lege Dir doch einfach einen kostenlosen Account für unsere Demoversion an:

Test minubo
avatar

Anne Golombek

Anne is COO and Marketing Lead at minubo. As an expert in Business Intelligence and data-driven decision-making, she is a passionate writer for minubo and their blog.