ca. 30 Minuten
nach Wunsch auch mit VideocallThe customer is king – this is general knowledge in the commerce world. But simply knowing about that is not enough to actually meet the needs and requirements of the customers. To cope with the demands of today’s customers, the task of establishing a personalized communication is of top priority – this is the only way customers truly feel treated like kings. To achieve that, it’s key to establish a conclusive and effective customer segmentation.
Sounds straightforward – which it ultimately is. A successful customer segmentation has nothing to do with magic. It rather consists of a structured analysis of the relevant data regarding your customer base and the definition of appropriate segments for your customer communication.
In this WhitePaper, we’ll introduce a simple three step plan for establishing an effective communication strategy that leverages that kind of segmentation. In doing so, companies achieve higher sales and stronger brand loyalty. But read for yourself!
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