ca. 30 Minuten
nach Wunsch auch mit VideocallOnly those who offer their customers personalised customer experiences along the entire customer journey will be able to retain them in the long term, boost shop performance and increase profitability - this is not a new insight.
What can help with this is targeted segmentation.
Creating dynamic customer segments is nothing new for minubo users. They have long been an integral part of the business intelligence solution. Whether flexibly segmented by master data or transactions, the segments can then be automatically used in third-party systems to reactivate valuable customers, keep the most loyal customers from falling off the radar, or encourage first-time buyers to make repeat purchases with tailored content.
So far, so good. However, our goal is to continuously develop the product to provide you with even better insights and more flexibility - the result is a new segmentation tool: V3!
EVEN MORE POWER FOR YOUR SEGMENTATION IN THE FUTURE
And this new segmentation tool is impressive.
The most important thing first: All current minubo users can relax because all the features they know and love from previous segments are still there:
- Segments can still be defined via very flexible rule sets, including metric filters
- Define segments with "And" and "Or" rules
- Export data via feed URL or FTP server
- And much more
What’s exciting, of course, is what’s new.
What Makes the New Segmentation Special:
- You are no longer limited to customer data; you can now segment all data from the data warehouse – including customers, products, brands, and SKUs.
- You can also create analyses directly on the segment by expanding the segment data with additional attributes and metrics.
Let us show you concrete examples of how this can be implemented in practice and the added value you can generate from it.
WITH WHICH PRODUCTS DO I LOSE MONEY?
For example, the new segmentation allows you to identify products with a net gross profit ratio below your minimum value. This is a wonderful starting point for identifying products that are losing you money and thus optimising the profitability of your product range.
Firstly, you define the segment basis (in our example, products), for example by selecting the product number. You can further customise this as required and optionally filter by category, for example.
To ensure that we are talking about products in our case that were sold in a relevant quantity in a certain period of time, you naturally have the option of defining specific key figure filters such as order quantity and the respective reference period. These filters can of course be flexibly customised and supplemented with additional attribute filters.
In the data query, you then select the information that is relevant to you and should be displayed in the segment. In our example, this could be the product number, product name and the net gross profit (in absolute figures).
A preview shows you the segment data. At a glance, you can now see the number of entities included in the segment (in our example, the number of products in the segment) as well as the key figures you selected that describe your segment in an aggregated manner. In our example, products with negative returns can be identified immediately and you can take specific measures to improve margins. The segments can be saved and exported for further analysis, e.g. for Excel or as a data feed for use in operational systems.
WHICH CUSTOMERS ARE VALUABLE TO ME?
The new segmentation not only provides incredible value in terms of products but also delivers valuable insights for brand, SKU, or customer levels.
For example, you can identify valuable customers who have made few returns and generated net sales above the target value. Of course, additional attribute filters (such as gender) can also be set as desired. This segment could then serve as the basis for an automated email campaign if you dynamically and automatically import the data from minubo into your email tool via feed.
Conclusion: The segmentation possibilities have become significantly more powerful with the new tool, and we are excited to provide you with this great tool.
The application examples described above are detailed in a short video:
FIRST BETA, THEN RELEASE
Here’s the timeline:
- July 16: The new V3 segmentation can be selected in the menu as a BETA version, and new export feeds can already be set up. The segments presented in the video are stored in minubo's template library.
- August 20: From this point on, it will no longer be possible to edit or create new V2 segments and exports. All active V2 segment exports will be automatically replicated in V3 (you don't have to do anything) and the results can be compared.
- October 1: All V2 segment exports will be deactivated and the migrated V3 segment exports will be directed to the directory of the original V2 entity.
Any questions? For the continuous development of minubo, we rely on your feedback! If you encounter any limitations or have ideas for additional use cases, please feel free to contact us. You can email us directly at: support@minubo.com.
We hope you are as excited as we are and wish you lots of fun segmenting.
