Commerce Insights Blog

Anne Golombek Aug 28, 2014, 10:52:00 AM 2 min read

Infographics for our first eCommerce Benchmark Report: This is how retailers actually performed during Christmas sales 2013

Just in time for our first birthday, we publish our first Benchmark Report for eCommerce ...
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Anne Golombek Jun 18, 2014, 10:53:00 AM 11 min read

Retain new customers successfully: Define analytical goals, understand repurchasing behavior, take action

New customers are costly, existing customers are cheap – nowadays, these basics of ...
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Anne Golombek May 13, 2014, 11:18:00 AM 1 min read

minubo SmartPaper: Managing Online Shops Successfully – How do I Keep an Overview? Transparency through Best Practice eCommerce Reporting

Sales rates, customer lifetime values, cohort analyses – with all this key data and ...
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Anne Golombek Apr 9, 2014, 10:54:00 AM 6 min read

Put an end to BIG DATA! How a buzzword makes retailers blind to the essential

In today’s blog post, our founder and CEO Lennard Stoever comments on the BIG DATA hype – ...
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Anne Golombek Apr 7, 2014, 10:55:00 AM 7 min read

Know your craft – or let your eCommerce business fail

“What actually saves an online retailer’s butt“* – with these words, Olaf Grüger titles ...
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Anne Golombek Mar 24, 2014, 10:56:00 AM 5 min read

Efficient and sustainable growth in eCommerce businesses – you’ve got what you need! Your data.

No matter what size your online shop is – the competition is strong and you only have one ...
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Anne Golombek Aug 19, 2013, 11:03:00 AM 6 min read

Achieving higher contribution margins in online channel management – a case study for online shops

Imagine you ran an online shop for fashion products and have recently generated an ...
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Anne Golombek Jul 15, 2013, 11:03:00 AM 5 min read

New architecture for minubo: our Cloud BI solution moves to Amazon Web Services

Perfect summer weather in Hamburg – and minubo is performing fantastic as well. Time for ...
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Anne Golombek Jun 21, 2013, 11:00:00 AM 7 min read

Case Study: Efficient online channel management with Business Intelligence

Do my Google Adwords activities actually pay off? Should I invest more in my Facebook ...
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Anne Golombek May 24, 2013, 10:59:00 AM 4 min read

Harder, better, faster, stronger: our eCommerce analytics tool minubo grows incessantly

Redesign, Widget configuration, Customer Lifetime Value – in contrast to Hamburg’s ...
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