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The topic of marketing automation is currently on everyone's lips - everyone wants to automate their processes. Whether it's social media campaigns, e-mail, mobile messaging, ad management, or lead management, the variety of ways to increase the efficiency and performance of your marketing activities is great. It's not just about optimizing work performance, but also creating, analyzing and constantly optimizing customized and effective campaigns across multiple channels. 

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Not only because of the new EU General Data Protection Regulation (GDPR) is the protection and safekeeping of personal data and sensitive business data, a major topic. Within commerce organizations, the focus has always been on regulating who gets access to which records.

In particular, if a company uses an analytics solution with comprehensive data insights, rights management can be a key challenge in accessing specific data. Not so with minubo – with the minubo Rights and Roles feature, the Commerce Intelligence Suite enables you to handle this balancing act of making data usable on one side, while at the same time, ensuring safe handling of the data. 

In this article, we'd like to introduce you to the Rights and Roles feature and explain how it works.

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Working data driven. Everyone talks about it, but why are so few people doing it? 

Quite simply because there are big challenges to overcome on the way - both conceptually and technically as well as organizationally. Our mission at minubo is to meet these challenges for our customers at all levels. Learn more about why we've reached a milestone with this new feature - the Custom Insights Pages, in this blog post.

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May 25, 2018 - this date has been marked in red on the calendar by many trading companies, because on this day the new EU General Data Protection Regulation (GDPR) comes into force. Generally speaking, this is a Europe-wide harmonization of data protection requirements. The handling of personal data will be standardized across Europe. Since the demands on data protection in Germany were very high before, at first sight, no special explosiveness seems to lie in this topic. However, if you look at the newly established fines and criminal proceedings, the whole issue is already much more explosive – up to 4% of annual turnover, or 20 million euros, are the maximum possible fines.

As a Commerce Intelligence Company and service provider to brands and retailers, minubo is also affected by the new EU General Data Protection Regulation. How, and to what extent, we will clarify in this blog article.

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For data-driven organizations, monitoring relevant business metrics and processes plays a crucial role. However, it takes a lot of time to design and implement an automated alerting system.

This is already a reality with the minubo Heartbeat feature – the In-App Insights Stream analyzes the data and proactively informs you about negative, but also positive, changes in relevant key figures and processes.

This feature has been an integral part of the minubo Commerce Intelligence Suite for a year and a half. So far, however, the alerts within the feature were predefined and standardized. During this time, we repeatedly received enquiries from our customers regarding individual or situation-specific issues that could not be mapped with the standardized alerts. We collected this feedback and worked on an extension of the minubo Heartbeat based on it.