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COMMERCE INSIGHTS BLOG

minubo sharing expertise on data-driven commerce

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Topic: Tech Talk

Tech Talk

B2B Data Analysis at the next Level - minubo introduces Segmentation at Company Level and B2B-Customer-Journey-Analysis

By Lisa Wiedmann on June 28, 2019

It is undisputed that the subject of data analysis and data-driven work continues to gain ground, including in the B2B environment. However, what is already common practice in the B2C...

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Tech Talk

Marketing Automation - Success is Based on the Correct Handling of Valuable Data

By Lisa Wiedmann on April 16, 2019

The topic of marketing automation is currently on everyone's lips - everyone wants to automate their processes. Whether it's social media campaigns, e-mail, mobile messaging, ad...

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Tech Talk

minubo Rights Management – Role-based Administration of Access to Individual Key Figures

By Robin Henke on November 26, 2018

Not only because of the new EU General Data Protection Regulation (GDPR) is the protection and safekeeping of personal data and sensitive business data, a major topic. Within commerce...

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Tech Talk

Custom Insights Pages: The Customized Entry into your Data-driven Work Day

By Anne Golombek on November 9, 2018

Working data driven. Everyone talks about it, but why are so few people doing it? Quite simply because there are big challenges to overcome on the way - both conceptually and technically...

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Tech Talk

minubo and the GDPR

By Sabina Mierzowski on March 28, 2018

May 25, 2018 - this date has been marked in red on the calendar by many trading companies, because on this day the new EU General Data Protection Regulation (GDPR) comes into force....

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Tech Talk

Proactive Alarm Bell - Individual Alerts for an Effective Data-Driven Working Environment 

By Robin Henke on March 27, 2018

For data-driven organizations, monitoring relevant business metrics and processes plays a crucial role. However, it takes a lot of time to design and implement an automated alerting...

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Tech Talk

Next Generation of the minubo Data Model

By Lasse Klüver on November 14, 2017

In a couple of weeks, we will start the implementation of the next generation of minubo’s data model – providing more clarity and completeness in regards to measure names than ever...

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Tech Talk

Make Data-driven Decisions with Ad-hoc Analysis

By Sabina Mierzowski on June 22, 2017

The term "data-driven work" is on everyone's lips. We are confronted with this issue from all sides and we have repeatedly drawn attention to the importance of this strategic orientation...

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Tech Talk

+++ ALERT +++ You are Sitting on a Goldmine! The Future of Analytics is Proactive.

By Anne Golombek on September 29, 2016

If you were walking over a gold mine that is buried somewhere deep under your feet—would you notice it? Probably not, because most likely you are not an expert. But wouldn’t it be great...

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Tech Talk

New architecture for minubo: our Cloud BI solution moves to Amazon Web Services

By Anne Golombek on July 15, 2013

Perfect summer weather in Hamburg – and minubo is performing fantastic as well. Time for another status update! Besides the various new features that our development team actually is...

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