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COMMERCE INSIGHTS BLOG

minubo sharing expertise on data-driven commerce

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Topic: Commerce News Insights

Commerce News & Insights

KPI Guide for the Growth-oriented Retail Company

By Lisa Wiedmann on October 29, 2020

Key figures are the milestones on the way to success Whether you are a start-up, established or growth-oriented retail company, key figures help you to better understand your business. T

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Commerce News & Insights

eCommerce Guide: Get the most out of your Black Friday & Cyber Monday

By Lisa Wiedmann on October 6, 2020

Black Friday and Cyber Monday generate a billion dollars’ worth of business for retailers. Sales climb to a new record level every year - and increasingly online too. Have you already...

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Commerce News & Insights

Whitepaper: Maximum Marketing Profitability with Google Ads

By Lisa Wiedmann on August 11, 2020

Companies often ask themselves how they can optimally distribute their Google Ads budget in order to achieve maximum profitability. Because maybe not all keywords with high sales...

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Commerce News & Insights

Whitepaper: Using Data for international Success

By Lisa Wiedmann on June 30, 2020

Every company needs data transparency. Most of the time relevant data is already there but it is slumbering in data silos. And it becomes all the more indispensable when a business would...

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Commerce News & Insights

Hot Content Series: The Magic Word in Marketing: Dynamic Pricing - 2.5 Million Price Changes per day

By Lisa Wiedmann on May 26, 2020

2.5 million price changes per day are not unusual in some of the largest marketplaces, such as Amazon. A new buzzword that is currently very popular: dynamic pricing. What customers have...

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Commerce News & Insights

Measuring Customer Satisfaction from Data: Customer Lifetime Value and NPS

By Susan Levermann on March 19, 2020

According to a study by Price Waterhouse Coopers, 32 percent of customers will stop using a brand or product after a bad experience (PWC, 2018). This number clearly shows that customer...

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Commerce News & Insights

Hot Content Series: AI in Retail - or: Sh** in, Sh** out

By Lisa Wiedmann on February 26, 2020

Big Data, Real Time, Predictive and Machine Learning - it is clear that the list of prominent buzzwords must also include AI now. AI is revolutionary. Everyone wants it. But what does...

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Commerce News & Insights

New WhitePaper: The Commerce Intelligence Blueprint. How to Create Real Value From Your Data

By Lisa Wiedmann on April 5, 2019

With years of experience in Business Intelligence (BI) and best practices from the market, minubo has developed a blueprint for successful BI projects in retail that works completely...

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Commerce News & Insights

Industry Experts Develop Index for Successful Onsite Customer Journey

By Lisa Wiedmann on March 26, 2019

Commerce Reporting Standard Workshop The Commerce Reporting Standard (CRS) is an association of qualified industry partners who seek to facilitate the entry into a data-driven...

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Commerce News & Insights

Business Intelligence as a Top Investment Theme for eCom 2019 and what that means for you

By Lisa Wiedmann on January 24, 2019

Apropos of the turn of the year, it is, as always, time to bring out the crystal ball and take a look into the future. Scenarios, changes, trends - what will happen in 2019? Everyone...

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