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Help That Gut Feeling - Melvin & Hamilton Let the Data Speak

Posted by Lisa Wiedmann on Mar 12, 2019 2:19:24 PM

 Read in German

In the past, it has often been enough to have industry and market experience to develop a good gut feeling for your business. Those who knew their way around were successful. These times are over because data has long been the new currency in the business world. The digitization and internationalization of the economy is increasing the amount of available data almost exponentially. If you want to be competitive in the future and achieve economic success, you have to think "data-driven". The German family-owned company Melvin & Hamilton recognized this at an early stage and founded a company that deals with digital topics such as the “digitization” of the very traditional retail business. With the help of minubo, a data-driven working culture has been established.

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tesa relies on data – and on the expertise of minubo

Posted by Lisa Wiedmann on Jan 17, 2019 11:39:24 AM

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The manufacturer of technical adhesive tapes and self-adhesive system solutions for industrial customers and end consumers is one of the world leaders in its industry. Since this year tesa SE is also among the youngest customers of minubo.

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How INTERSPORT Uses minubo to Bring Data-Driven Decision-Making to the POS (ONEtoONE 10/2018)

Posted by Anne Golombek on Sep 25, 2018 11:56:26 AM

 Read in German


In our whitepaper on the cooperation between INTERSPORT and minubo, we already told the story – now, the ONEtoONE (issue 10/2018) covers the topic as well by describing how INTERSPORT brings data-driven decision-making to the POS with minubo’s Store Monitor: Via the tablet app, all employees have easy data access and are thus enabled to make better decisions in their daily work.

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Betty Barclay Customer Success Story - Higher turnover through intelligent product segmentation

Posted by Seval Kalayci on Sep 7, 2018 4:12:00 PM

 Read in German

As one of the leading companies for women's fashion, Betty Barclay offers contemporary collections for the modern woman and transports lifestyle worlds with high identification potential. The online shop is an important pillar for the fashion retailer in bringing the products to women. That is why the company relies on a precise and efficient customer approach and above all on a perfectly coordinated product selection and product placement in the online shop.

In order to be able to use the product recommendation concept in a more targeted way, the company has developed its own section on the homepage of the online shop: A single-line slide show with coordinated product recommendations - selected and data-controlled with minubo's top-seller product segmentation.

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Getnow and minubo: Data-driven Towards the e-Food Revolution

Posted by Sabina Mierzowski on Aug 6, 2018 11:34:13 AM

Read in German 

"This online grocery store wants to attack Amazon Fresh" – this is how the Gründerszene online magazine described the market entry of Getnow. A young and innovative company that not only wants to gain a foothold in the highly competitive e-food market in Germany, but also, wants to revolutionize the industry. In addition to cities such as Berlin, Munich and Düsseldorf, the company expanded to Frankfurt beginning of 2019. 

With its innovative business model, Getnow – so far the only pure online supermarket in Germany – is setting its course for the German e-food revolution. With a strategic partnership with METRO Group and its partner DHL, the young company operates successfully in the e-food business without having to resort to its own warehouse or its own courier fleet. Getnow uses the full assortment of a wide range of products from METRO and DHL's long-term delivery know-how, and thus can offer both a large selection of products with flexible and, above all, punctual delivery.

Now, it is important to implement this intelligent strategy excellently in operational terms. Getnow has deliberately opted for this data-driven path by relying on a partnership with minubo and our solution, the Commerce Intelligence Suite.

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WhitePaper: INTERSPORT Relies on minubo – and Sets new Standards for the Industry

Posted by Sabina Mierzowski on Jun 21, 2018 10:20:14 AM

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Since its founding in 1956, INTERSPORT has established itself as the most successful medium-sized association in sports retailing. More than 900 INTERSPORT dealers in Germany today make almost € 3 billion on sporting goods – a strong foundation. Nevertheless, the entire industry is currently facing many challenges, driven above all by increasing competition and rapid market changes. Topics like digitization and intelligent data use are moving into focus. At the beginning of 2017, INTERSPORT consolidated all digital activities with the founding of INTERSPORT Digital GmbH. 

In order to make the central steps of digital transformation as efficient and productive as possible, the INTERSPORT group relies on a partnership with minubo. In our new WhitePaper you will get an overview of how minubo advances the topic of data analysis within the association group and enables digitization at the point of sale.

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Last-Minute Christmas tip: How to Escape the Discount Trap With the Right Offer Strategy

Posted by Anne Golombek on Dec 6, 2017 5:53:33 PM

Christmas is not just the time of mulled wine, cookie baking and decorated city centers, but also the time when retailers are fighting more than ever and more visibly than ever for each and every customer. A tried and tested remedy, above all others today as well as ten years ago seems to be: discounts. But where is the line drawn between meaningful acquisition (a.k.a. persuasion) strategy and dangerous margin mutilation? We look at what methods are available to you, as a seller, to tip the scales in favor of the first.

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How a Data-Driven Point of Sale Becomes a Reality

Posted by Sabina Mierzowski on Sep 6, 2017 5:43:18 PM

 Read in German

When data-driven work is discussed in the media or in specific magazines, the primary focus is on enabling strategic and operational roles in the corporate centers of commerce organizations, but employees who work every day in the stores and deliver the goods to the customer, are not included.

In fact, data-driven decisions are made almost exclusively in the management departments and at the management levels of departments within a commerce organization. The individual employees in the stores generally do not have access to their store data. This means that those employees are neither able to establish data-driven work and decision-making processes, nor can they understand the interdependencies and relationships within their stores and directly monitor or influence the performance of their products – until today! 

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About the Meaning of the Omni-Channel Customer Journey

Posted by Sabina Mierzowski on Apr 27, 2017 5:13:32 PM

 Read in German

"Omni-Channel" has grown from an abstract buzzword to a serious development – omni-channel commerce has come to stay! For many commerce organizations, this means they now have to deal in detail with the processes and meaning that this topic brings.

With the arrival of the term omni-channel in the minds of many strategic, but also operational, roles in a commerce organization, there is a growing awareness of the focus on the customer. Especially in the omni-channel context, it is important to understand how your customers behave between, and within, the various channels, to offer them an intensive and individual shopping experience across the channels. However, companies often do not have the option to visualize this Omni-Channel Customer Journey in any way – the information required for this is contained in separate data silos and is not freely accessible per se.

But the ability to acquire this image becomes a turning point when it comes to being able to fully unlock your existing customers' purchasing potential. So far, however, there has been no solution that models the customer's journey across all touchpoints and thus across all channels. For commerce organizations, it is still difficult, in this age of omni-channel, to take advantage of the dynamics between the individual channels.

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The Logical Data Warehouse – Fast and Agile Data Integration for a Flexible BI Infrastructure

Posted by Sabina Mierzowski on Apr 20, 2017 11:24:18 AM

This is a guest blog post contributed by our partner DataVirtuality.

Big data is the key to success. While big data is not a new topic to talk about, many companies just start realizing its full potential and improving their data integration and analysis.

This is how you can beat your competitors by speeding up and serving customers and future customers according to their needs. You should transform your big data into smart data. And we will show you how.

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