ca. 30 Minuten
nach Wunsch auch mit VideocallThe campaign is over. Now comes the question everyone is asking: Was the budget worth it? To answer that, you need to gather the numbers, compare them with last year’s figures, explain outliers, and draw conclusions. That takes time.
The minubo Co-Analyst can take this work off your hands. There’s a playbook for this: a ready-made analysis workflow for a typical question. The detailed analysis instructions are already in place behind the scenes. You don’t have to write them yourself. The Co-Analyst asks follow-up questions when needed to bring in your business knowledge. You then steer the results in chat.
In this article, we’ll show you the playbook for analyzing your marketing campaigns: what you get at the end, how the process works, and how to explore the analysis further through dialogue.
What your campaign analysis looks like
The following video is a good starting point for understanding what the playbook does for you and what output you can expect. It’s also worth taking a look at the sample HTML report we generated using demo data for you to view.
Playbook video
Sample playbook output
The playbook’s initial output comes as an HTML report in a consistent, easily reproducible format, filled with individual insights into your campaign. Take a look at our sample demo report to get an overview of what to expect.
⚠️ The screenshot only shows the top part of the report — click here for the full view.
The report gives you:
- An assessment of your campaign based on the most important metrics
- Comparisons with the channel average, the previous year, or another campaign
- A breakdown of outliers
- Actionable recommendations
Note:
- The HTML report has been rendered as an image here. Unfortunately, this slightly affects the layout quality.
- The report is interactive. Details such as the methodology only appear after clicking “Show details.”
Important note on model selection: The analysis requires a powerful AI model. Less capable models are not suitable. A run takes around 3 to 7 minutes, depending on the model and scope.
Generating the initial output
Here’s how to get your campaign analysis in record time.
Step 1: Describe your campaign
First, tell the Co-Analyst what you want it to analyze. You can do this in a sentence or in bullet points. Important points include:
- Campaign name
- Time period to be analyzed
- Comparisons, for example with the channel average, the same period last year, or another campaign
- Goals you had set, such as a target CAC, a target new customer rate, a target order value, or a target profit
An example:
“Please assess campaign XYZ for May 2026. The focus was on new customer acquisition, with a target new customer rate of at least 50% and a maximum CAC of €12. Please compare it with the same period last year and the channel average.”
If information is missing, such as the time period, the Co-Analyst actively asks for it. So you can simply get started and be guided through the process step by step.
After a few minutes, you’ll receive the analysis as an HTML file in chat.
Step 2: Explore further through dialogue
The first report is the starting point. If it already gives you everything you need, great. If not, you can request adjustments in chat or explore individual areas in more depth.
Add a chart: Have the trends in advertising cost-to-revenue ratio (KUR) and CAC displayed in a separate chart.
Category deep dive: Does the report flag a product category as an outlier? Ask for a more detailed analysis of it.
Have a to-do list written: Want to take action right away? The Co-Analyst writes a to-do list based on the results.
Conclusion: Analyze campaigns quickly and thoroughly
Whether you send the analysis to your manager or discuss it in your next team meeting, the campaign playbook gets your individual analysis ready faster than ever. You get insights down to contribution margin 3 (DB3), explanations of outliers, and recommendations you can put into practice right away.
Try it now. And if you know colleagues who would find this helpful, share the tip with them.
Frequently asked questions about the campaign playbook
What does the campaign playbook do? It analyzes a marketing campaign in chat. It compares the metrics with your goals and benchmarks and provides actionable recommendations.
What output do I get? An HTML report with an assessment, comparisons, a breakdown of outliers, and actionable recommendations.
How long does an analysis take? A run takes around 3 to 7 minutes. This depends on the model and scope.
Can I adjust the analysis afterward? Yes. You can add charts in chat, explore individual categories in more depth, or request a to-do list.
