Commerce Insights Blog

Anne Golombek Jul 17, 2017, 6:00:00 PM 4 min read

The Commerce Reporting Standard: Our Initiative to Establish an Industry Standard for key Figures in eCommerce and Omni-Channel Commerce

Omni-Channel, Beacon Technology, Curated Shopping – in almost no other industry is ...
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Sabina Mierzowski Jun 22, 2017, 3:52:22 PM 11 min read

Make Data-driven Decisions with Ad-hoc Analysis

The term "data-driven work" is on everyone's lips. We are confronted with this issue from ...
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Sabina Mierzowski Apr 27, 2017, 5:13:32 PM 12 min read

About the Meaning of the Omni-Channel Customer Journey

"Omni-Channel" has grown from an abstract buzzword to a serious development – ...
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Sabina Mierzowski Apr 20, 2017, 11:24:18 AM 10 min read

The Logical Data Warehouse – Fast and Agile Data Integration for a Flexible BI Infrastructure

This is a guest blog post contributed by our partner DataVirtuality. Big data is the key ...
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Sabina Mierzowski Mar 30, 2017, 8:35:40 AM 2 min read

minubo Annual Review 2016 – an Infographic

Yes, the new year has long been getting busy again, but still, we want to take a look at ...
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Sabina Mierzowski Mar 20, 2017, 11:39:00 AM 13 min read

Buy or Do-it-yourself? – About the Advantages and Disadvantages of Flexibility in a Business Intelligence Solution

One can now say with a clear conscience that decision-makers in commerce organizations ...
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Sabina Mierzowski Feb 9, 2017, 5:41:46 PM 2 min read

New WhitePaper: Leverage Customer Segmentation – 3 Steps to Increase Sales by Targeting the Right People With the Right Message

The customer is king – this is general knowledge in the commerce world. But simply ...
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Sabina Mierzowski Feb 3, 2017, 9:58:55 AM 12 min read

Google Analytics and minubo Part II: When Google Analytics Premium is Really Worth it – and When it is not

Let's go back to the relationship between Google Analytics and minubo. In the first part ...
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Sabina Mierzowski Dec 9, 2016, 2:24:17 PM 12 min read

Address Customers Perfectly with Flexible Segmentation

Customers are becoming more and more demanding every day – not only with their ...
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Sabina Mierzowski Nov 28, 2016, 1:03:21 PM 10 min read

Google Analytics and minubo Part I: Why not Compare Apples With Oranges

At minubo, we would like to clarify a fundamental misunderstanding: Yes, minubo is an ...
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