Lisa Wiedmann Jan 17, 2019 11:39:24 AM 2 min read

tesa relies on data – and on the expertise of minubo

The manufacturer of technical adhesive tapes and self-adhesive system solutions for industrial customers and end consumers is one of the world leaders in its industry. Since this year tesa SE is also among the youngest customers of minubo.

In order to support day-to-day operations as well as strategic planning, tesa continues to focus on data-driven decision-making and intelligent process automation. In the first instance the cooperation starts with the integration of their B2C online shop niewiederbohren, which was taken over by the Group in 2017. With the adhesive screws of the "never drill again" assortment, the company complements its existing product and technology portfolio.

The project scope will later include the integration of the Chinese marketplaces tesa leverages as well as the data of the Amazon Vendor Program – all with one overarching goal: to become data-driven on all channels!

We're proud that yet another renowned, globally operating brand relies on our expertise!

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Lisa Wiedmann

Lisa is Digital Marketing Manager at minubo. Her passion for quality content on topics from the field of data-driven commerce and, in particular, on how minubo customers gain value from their data is what drives her to do a great job every day.