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COMMERCE INSIGHTS BLOG

minubo sharing expertise on data-driven commerce

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Lisa Wiedmann

Lisa is Digital Marketing Manager at minubo. Her passion for quality content on topics from the field of data-driven commerce and, in particular, on how minubo customers gain value from their data is what drives her to do a great job every day.

Commerce News & Insights

Whitepaper: Using Data for international Success

By Lisa Wiedmann on June 30, 2020

Every company needs data transparency. Most of the time relevant data is already there but it is slumbering in data silos. And it becomes all the more indispensable when a business would...

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Sustainably Increasing Marketing Profitability with Adtriba & minubo

By Lisa Wiedmann on June 9, 2020

"How will my customers buy tomorrow?" - the answer to this question is not necessarily a look into a nebulous glass ball, but rather, it should be the result of solid analyses. When I...

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Commerce News & Insights

Hot Content Series: The Magic Word in Marketing: Dynamic Pricing - 2.5 Million Price Changes per day

By Lisa Wiedmann on May 26, 2020

2.5 million price changes per day are not unusual in some of the largest marketplaces, such as Amazon. A new buzzword that is currently very popular: dynamic pricing. What customers have...

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Customer & Partner Spotlight

Demand Forecasting through Machine Learning in the Fashion Industry

By Lisa Wiedmann on April 28, 2020

According to a study by the European Commission, the fashion industry is responsible for two to ten percent of environmental pollution. In particular, the waste of unsold goods, which...

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Customer & Partner Spotlight

minubo presents: LaShoe - A Startup in the Walbusch Group

By Lisa Wiedmann on April 16, 2020

As the name suggests, LaShoe specializes in shoes. However, this is not ordinary footwear, but the development of health-promoting shoes for women with hallux valgus (foot deformity) and...

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Customer & Partner Spotlight

Bernd Burmeister explains how SMEs boost their business with the right KPIs

By Lisa Wiedmann on April 8, 2020

Let’s clarify one thing up front: Data Analytics is not just for the big ones. In particular, Medium-sized companies are increasingly concerned with making their data sustainable success...

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Customer & Partner Spotlight

Masai Clothing achieves Omni-Channel Excellence. Salesforce provides the Database, minubo brings the Intelligence.

By Lisa Wiedmann on March 4, 2020

Those who do not know their customers will find it difficult to remain competitive in the increasingly complex communications landscape because contact and interaction points between the...

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Commerce News & Insights

Hot Content Series: AI in Retail - or: Sh** in, Sh** out

By Lisa Wiedmann on February 26, 2020

Big Data, Real Time, Predictive and Machine Learning - it is clear that the list of prominent buzzwords must also include AI now. AI is revolutionary. Everyone wants it. But what does...

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minubo Team & Tool

e-Commerce Awards 2020: Once Again, minubo is Among Germany's Top 10 BI Solutions

By Lisa Wiedmann on February 19, 2020

The e-Commerce Germany Awards were presented in Berlin for the third time in a row. More than 240 companies took part in the battle for a prestigious title in one of ten categories....

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minubo Team & Tool

Because Data is Fashionable – minubo exhibits at FashionTech Berlin 2020

By Lisa Wiedmann on January 17, 2020

FashionTech Berlin took place for the fifth time in January as part of the Berlin Fashion Week. The conference deals with topics related to innovations and digitization in the fashion...

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