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COMMERCE INSIGHTS BLOG

minubo sharing expertise on data-driven commerce

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Lisa Wiedmann

Lisa is Digital Marketing Manager at minubo. Her passion for quality content on topics from the field of data-driven commerce and, in particular, on how minubo customers gain value from their data is what drives her to do a great job every day.

Customer & Partner Spotlight

FarmTiger Inside Story: #1 A Start-up as a Pioneer for Data-driven Work

By Lisa Wiedmann on August 27, 2020

The Startup – Who or What is FarmTiger? Until now, farmers had to buy their products from brick & mortar retailers. Often, they only had a small product range with non-transparent...

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Commerce News & Insights

Whitepaper: Maximum Marketing Profitability with Google Ads

By Lisa Wiedmann on August 11, 2020

Companies often ask themselves how they can optimally distribute their Google Ads budget in order to achieve maximum profitability. Because maybe not all keywords with high sales...

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Customer & Partner Spotlight

Whitepaper: eXXpozed – Order efficiently, Sell better

By Lisa Wiedmann on July 28, 2020

The previous purchasing routine of eXXpozed was not supported by meaningful key figures and reports - instead, purchasing decisions were mainly made based on gut feeling. This created a...

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Customer & Partner Spotlight

Holistic Personalization of the Digital Customer Journey. This is now Possible Thanks to the Partnership Between trbo and minubo.

By Lisa Wiedmann on July 16, 2020

We are very happy to expand the strategic partnership between trbo and minubo. Both companies share a common vision: They want to offer online retailers the opportunity to serve the...

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Commerce News & Insights

Whitepaper: Using Data for international Success

By Lisa Wiedmann on June 30, 2020

Every company needs data transparency. Most of the time relevant data is already there but it is slumbering in data silos. And it becomes all the more indispensable when a business would...

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Sustainably Increasing Marketing Profitability with Adtriba & minubo

By Lisa Wiedmann on June 9, 2020

"How will my customers buy tomorrow?" - the answer to this question is not necessarily a look into a nebulous glass ball, but rather, it should be the result of solid analyses. When I...

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Commerce News & Insights

Hot Content Series: The Magic Word in Marketing: Dynamic Pricing - 2.5 Million Price Changes per day

By Lisa Wiedmann on May 26, 2020

2.5 million price changes per day are not unusual in some of the largest marketplaces, such as Amazon. A new buzzword that is currently very popular: dynamic pricing. What customers have...

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Customer & Partner Spotlight

Demand Forecasting through Machine Learning in the Fashion Industry

By Lisa Wiedmann on April 28, 2020

According to a study by the European Commission, the fashion industry is responsible for two to ten percent of environmental pollution. In particular, the waste of unsold goods, which...

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Customer & Partner Spotlight

minubo presents: LaShoe - A Startup in the Walbusch Group

By Lisa Wiedmann on April 16, 2020

As the name suggests, LaShoe specializes in shoes. However, this is not ordinary footwear, but the development of health-promoting shoes for women with hallux valgus (foot deformity) and...

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Customer & Partner Spotlight

Bernd Burmeister explains how SMEs boost their business with the right KPIs

By Lisa Wiedmann on April 8, 2020

Let’s clarify one thing up front: Data Analytics is not just for the big ones. In particular, Medium-sized companies are increasingly concerned with making their data sustainable success...

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