Every company needs data transparency. Most of the time relevant data is already there but it is slumbering in data silos. And it becomes all the more indispensable when a business would like to sell its products internationally. These situations are complex to manage and difficult to overview centrally since there are different customers with totally different buying behaviors (of course!) that need to be addressed in totally different ways.
In this paper, we’ll introduce a solution that helps companies to make use of this data and to analyze it in order to get an overview of customers, products and marketing campaigns in all the different markets.