Lisa Wiedmann Aug 11, 2020 3:10:59 PM 1 min read

Whitepaper: Maximum Marketing Profitability with Google Ads

Companies often ask themselves how they can optimally distribute their Google Ads budget in order to achieve maximum profitability. Because maybe not all keywords with high sales also have a high contribution margin? Perhaps some high-turnover keywords lead to particularly high returns or have high sales of goods? Where does the budget have to be increased in order to exploit profit potential, where can unprofitable investments be avoided?

The challenge is obvious: A lack of insight into relevant KPIs because keyword contribution margins as well as return-adjusted sales are not accessible on Google Analytics for instance.

Learn in the whitepaper which eCommerce key figures you should keep in mind to define the optimal budget for each keyword. Read now:

Lisa Wiedmann

Lisa is Digital Marketing Manager at minubo. Her passion for quality content on topics from the field of data-driven commerce and, in particular, on how minubo customers gain value from their data is what drives her to do a great job every day.