One right after the next: Berlin pitch following Austin
Just one week after our fulminant success in Austin, it has already been time for our ...
Veni vidi vici – minubo rocks the SXSW German Startup Engine!
Torben, you hell of a guy! After our Senior Product Manager already won the pre-pitch in ...
Pitfalls in Social and Affiliate Marketing: Torben Sominka explains what to watch out for!
Instead of using the common metric CPM (Cost-Per-Mille resp. Cost per Thousand Views) ...
Attention online retailers! Affiliate Marketing – more risk than gain?
Affiliate marketing is a fixed component in the online marketing mix for many companies. ...
Revenue Analysis in eCommerce – the Key figures you Need to Know!
What is ‘revenue’ technically? This questions sounds banal, but it is not at all: In our ...
The perfect Christmas assortment: Intelligent product clustering for growing sales and profitability
The Christmas shopping season has begun – and online retailers everywhere are seizing the ...
Infographics for our first eCommerce Benchmark Report: This is how retailers actually performed during Christmas sales 2013
Just in time for our first birthday, we publish our first Benchmark Report for eCommerce ...
Retain new customers successfully: Define analytical goals, understand repurchasing behavior, take action
New customers are costly, existing customers are cheap – nowadays, these basics of ...
minubo SmartPaper: Managing Online Shops Successfully – How do I Keep an Overview? Transparency through Best Practice eCommerce Reporting
Sales rates, customer lifetime values, cohort analyses – with all this key data and ...
Put an end to BIG DATA! How a buzzword makes retailers blind to the essential
In today’s blog post, our founder and CEO Lennard Stoever comments on the BIG DATA hype – ...

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