ca. 30 Minuten
nach Wunsch auch mit VideocallAttention online retailers! Affiliate Marketing – more risk than gain?
Affiliate marketing is a fixed component in the online marketing mix for many companies. ...
Revenue Analysis in eCommerce – the Key figures you Need to Know!
What is ‘revenue’ technically? This questions sounds banal, but it is not at all: In our ...
The perfect Christmas assortment: Intelligent product clustering for growing sales and profitability
The Christmas shopping season has begun – and online retailers everywhere are seizing the ...
Infographics for our first eCommerce Benchmark Report: This is how retailers actually performed during Christmas sales 2013
Just in time for our first birthday, we publish our first Benchmark Report for eCommerce ...
Retain new customers successfully: Define analytical goals, understand repurchasing behavior, take action
New customers are costly, existing customers are cheap – nowadays, these basics of ...
minubo SmartPaper: Managing Online Shops Successfully – How do I Keep an Overview? Transparency through Best Practice eCommerce Reporting
Sales rates, customer lifetime values, cohort analyses – with all this key data and ...
Put an end to BIG DATA! How a buzzword makes retailers blind to the essential
In today’s blog post, our founder and CEO Lennard Stoever comments on the BIG DATA hype – ...
Know your craft – or let your eCommerce business fail
“What actually saves an online retailer’s butt“* – with these words, Olaf Grüger titles ...
Efficient and sustainable growth in eCommerce businesses – you’ve got what you need! Your data.
No matter what size your online shop is – the competition is strong and you only have one ...
Achieving higher contribution margins in online channel management – a case study for online shops
Imagine you ran an online shop for fashion products and have recently generated an ...