Commerce Insights Blog

Sabina Mierzowski Apr 27, 2017 5:13:32 PM 12 min read

About the Meaning of the Omni-Channel Customer Journey

"Omni-Channel" has grown from an abstract buzzword to a serious development – ...
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Sabina Mierzowski Apr 20, 2017 11:24:18 AM 10 min read

The Logical Data Warehouse – Fast and Agile Data Integration for a Flexible BI Infrastructure

This is a guest blog post contributed by our partner DataVirtuality. Big data is the key ...
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Sabina Mierzowski Mar 20, 2017 11:39:00 AM 13 min read

Buy or Do-it-yourself? – About the Advantages and Disadvantages of Flexibility in a Business Intelligence Solution

One can now say with a clear conscience that decision-makers in commerce organizations ...
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Sabina Mierzowski Feb 9, 2017 5:41:46 PM 2 min read

New WhitePaper: Leverage Customer Segmentation – 3 Steps to Increase Sales by Targeting the Right People With the Right Message

The customer is king – this is general knowledge in the commerce world. But simply ...
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Sabina Mierzowski Feb 3, 2017 9:58:55 AM 12 min read

Google Analytics and minubo Part II: When Google Analytics Premium is Really Worth it – and When it is not

Let's go back to the relationship between Google Analytics and minubo. In the first part ...
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Sabina Mierzowski Dec 9, 2016 2:24:17 PM 12 min read

Address Customers Perfectly with Flexible Segmentation

Customers are becoming more and more demanding every day – not only with their ...
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Lennard Stoever Nov 15, 2016 9:13:23 AM 16 min read

The Multiplication Table for Data-Driven Companies – or Those who Want to Become one

A comment on Forian Heinemann's data warehouse podcast on digitalkompakt.de Rarely have I ...
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Anne Golombek Oct 19, 2016 11:38:47 AM 12 min read

When Omni-Channel Becomes a Reality: A Workday with 360° Business Insights for the Whole Team

Omni-Channel is not a buzzword. Not only has this year's dmexco shown that the great ...
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Sabina Mierzowski Sep 21, 2016 3:18:19 PM 5 min read

Disposable Frontends: An Omni-Channel Litmus Test

Let me introduce Karlotta: She's a young fashion lover (or addict, as her closer friends ...
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Sabina Mierzowski Aug 29, 2016 2:44:00 PM 1 min read

New SmartPaper: Accelerate Omni-Channel Excellence – Key Success Factors for Building a Strong Omni-Channel Business for Your Brand!

It is a rumor, that has persisted in the commerce world for quite a long time already: ...
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