COMMERCE INSIGHTS BLOG

A comment on Forian Heinemann's data warehouse podcast on digitalkompakt.de Rarely have I been so impressed while listening to a podcast as I was with Florian Heinemann's performance on...

Omni-Channel is not a buzzword. Not only has this year's dmexco shown that the great vision of a comprehensive channel experience is more and more a reality, but also, in our work with...

If you were walking over a gold mine that is buried somewhere deep under your feet—would you notice it? Probably not, because most likely you are not an expert. But wouldn’t it be great...

Let me introduce Karlotta: She's a young fashion lover (or addict, as her closer friends would say) who likes to discover new styles and fashion trends. She usually starts her journey...

It is a rumor, that has persisted in the commerce world for quite a long time already: “online retail is going to replace stationary trading!” Well, did this rumor ever become reality?...

Analytics, Reporting, data driven processes, predictive analytics -- who has not heard of these buzzwords before? The large number of solutions to optimize the processes of commerce...

It is THE goal of any commerce organization – a sustainable and efficient increase of productivity and profitability. But the path leading towards this goal leaves many questions...

Open a website - choose - order - keep! This procedure is wishful thinking in every ecommerce organization. Because as simple as this process chain might seem at first sight, the more...

With the rise in mobile commerce over the past few years, the way in which consumers have interacted with brands has evolved considerably. It is no longer a case of asking whether mobile...

The various pros and cons of advanced campaigns with Google Adwords are often discussed in the eCommerce industry. However, people generally agree that one feature is particularly...