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COMMERCE INSIGHTS BLOG

minubo sharing expertise on data-driven commerce

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Commerce News & Insights

The Multiplication Table for Data-Driven Companies – or Those who Want to Become one

By Lennard Stoever on November 15, 2016

A comment on Forian Heinemann's data warehouse podcast on digitalkompakt.de Rarely have I been so impressed while listening to a podcast as I was with Florian Heinemann's performance on...

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Commerce News & Insights

When Omni-Channel Becomes a Reality: A Workday with 360° Business Insights for the Whole Team

By Anne Golombek on October 19, 2016

Omni-Channel is not a buzzword. Not only has this year's dmexco shown that the great vision of a comprehensive channel experience is more and more a reality, but also, in our work with...

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Tech Talk

+++ ALERT +++ You are Sitting on a Goldmine! The Future of Analytics is Proactive.

By Anne Golombek on September 29, 2016

If you were walking over a gold mine that is buried somewhere deep under your feet—would you notice it? Probably not, because most likely you are not an expert. But wouldn’t it be great...

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Commerce News & Insights

Disposable Frontends: An Omni-Channel Litmus Test

By Sabina Mierzowski on September 21, 2016

Let me introduce Karlotta: She's a young fashion lover (or addict, as her closer friends would say) who likes to discover new styles and fashion trends. She usually starts her journey...

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Commerce News & Insights

New SmartPaper: Accelerate Omni-Channel Excellence – Key Success Factors for Building a Strong Omni-Channel Business for Your Brand!

By Sabina Mierzowski on August 29, 2016

It is a rumor, that has persisted in the commerce world for quite a long time already: “online retail is going to replace stationary trading!” Well, did this rumor ever become reality?...

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Commerce News & Insights

How to Find the Right "Commerce Optimization" Solution for Your Business!

By Sabina Mierzowski on August 16, 2016

Analytics, Reporting, data driven processes, predictive analytics -- who has not heard of these buzzwords before? The large number of solutions to optimize the processes of commerce...

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Commerce News & Insights

The 3 Pillars of Boosting Performance in Your Commerce Organization – an Infographic

By Sabina Mierzowski on July 28, 2016

It is THE goal of any commerce organization – a sustainable and efficient increase of productivity and profitability. But the path leading towards this goal leaves many questions...

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Commerce News & Insights

4 Tips to Help you Get a Grip on Your Return Rate

By Sabina Mierzowski on June 1, 2016

Open a website - choose - order - keep! This procedure is wishful thinking in every ecommerce organization. Because as simple as this process chain might seem at first sight, the more...

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Commerce News & Insights

How to Understand the Role of Mobiles in Your Customer Transactions – A Beginner's Guide

By Julia Schulz on May 27, 2016

With the rise in mobile commerce over the past few years, the way in which consumers have interacted with brands has evolved considerably. It is no longer a case of asking whether mobile...

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Commerce News & Insights

Google Adwords Bid Modifiers: How do I Get the Correct Settings?

By Julia Schulz on May 24, 2016

The various pros and cons of advanced campaigns with Google Adwords are often discussed in the eCommerce industry. However, people generally agree that one feature is particularly...

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