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COMMERCE INSIGHTS BLOG

minubo sharing expertise on data-driven commerce

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minubo Team & Tool

minubo Annual Review 2016 – an Infographic

By Sabina Mierzowski on March 30, 2017

Yes, the new year has long been getting busy again, but still, we want to take a look at the previous year und share the major facts and numbers of 2016 with you. But we do not want to...

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Commerce News & Insights

Buy or Do-it-yourself? – About the Advantages and Disadvantages of Flexibility in a Business Intelligence Solution

By Sabina Mierzowski on March 20, 2017

One can now say with a clear conscience that decision-makers in commerce organizations know exactly how important their own data is: Only those who use their data correctly can manage...

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Commerce News & Insights

New WhitePaper: Leverage Customer Segmentation – 3 Steps to Increase Sales by Targeting the Right People With the Right Message

By Sabina Mierzowski on February 9, 2017

The customer is king – this is general knowledge in the commerce world. But simply knowing about that is not enough to actually meet the needs and requirements of the customers. To cope...

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Commerce News & Insights

Google Analytics and minubo Part II: When Google Analytics Premium is Really Worth it – and When it is not

By Sabina Mierzowski on February 3, 2017

Let's go back to the relationship between Google Analytics and minubo. In the first part of our blog series on this issue, we clarified that both solutions cannot be thrown together –...

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Commerce News & Insights

Address Customers Perfectly with Flexible Segmentation

By Sabina Mierzowski on December 9, 2016

Customers are becoming more and more demanding every day – not only with their expectations for a consistent brand experience, but also with the buying process itself. Also, for...

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Google Analytics and minubo Part I: Why not Compare Apples With Oranges

By Sabina Mierzowski on November 28, 2016

At minubo, we would like to clarify a fundamental misunderstanding: Yes, minubo is an analytics solution that allows commerce organizations to monitor and analyze different business...

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Commerce News & Insights

The Multiplication Table for Data-Driven Companies – or Those who Want to Become one

By Lennard Stoever on November 15, 2016

A comment on Forian Heinemann's data warehouse podcast on digitalkompakt.de Rarely have I been so impressed while listening to a podcast as I was with Florian Heinemann's performance on...

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Commerce News & Insights

When Omni-Channel Becomes a Reality: A Workday with 360° Business Insights for the Whole Team

By Anne Golombek on October 19, 2016

Omni-Channel is not a buzzword. Not only has this year's dmexco shown that the great vision of a comprehensive channel experience is more and more a reality, but also, in our work with...

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Tech Talk

+++ ALERT +++ You are Sitting on a Goldmine! The Future of Analytics is Proactive.

By Anne Golombek on September 29, 2016

If you were walking over a gold mine that is buried somewhere deep under your feet—would you notice it? Probably not, because most likely you are not an expert. But wouldn’t it be great...

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Commerce News & Insights

Disposable Frontends: An Omni-Channel Litmus Test

By Sabina Mierzowski on September 21, 2016

Let me introduce Karlotta: She's a young fashion lover (or addict, as her closer friends would say) who likes to discover new styles and fashion trends. She usually starts her journey...

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