COMMERCE INSIGHTS BLOG

Omni-Channel, Beacon Technology, Curated Shopping – in almost no other industry is progress moving at such a fast pace as in commerce. However, an elementary building block for success...

The term "data-driven work" is on everyone's lips. We are confronted with this issue from all sides and we have repeatedly drawn attention to the importance of this strategic orientation...

"Omni-Channel" has grown from an abstract buzzword to a serious development – omni-channel commerce has come to stay! For many commerce organizations, this means they now have to deal in...

This is a guest blog post contributed by our partner DataVirtuality. Big data is the key to success. While big data is not a new topic to talk about, many companies just start realizing...

Yes, the new year has long been getting busy again, but still, we want to take a look at the previous year und share the major facts and numbers of 2016 with you. But we do not want to...

One can now say with a clear conscience that decision-makers in commerce organizations know exactly how important their own data is: Only those who use their data correctly can manage...

The customer is king – this is general knowledge in the commerce world. But simply knowing about that is not enough to actually meet the needs and requirements of the customers. To cope...

Let's go back to the relationship between Google Analytics and minubo. In the first part of our blog series on this issue, we clarified that both solutions cannot be thrown together –...

Customers are becoming more and more demanding every day – not only with their expectations for a consistent brand experience, but also with the buying process itself. Also, for...

At minubo, we would like to clarify a fundamental misunderstanding: Yes, minubo is an analytics solution that allows commerce organizations to monitor and analyze different business...