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COMMERCE INSIGHTS BLOG

minubo sharing expertise on data-driven commerce

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Commerce News & Insights

eCommerce Guide: Get the most out of your Black Friday & Cyber Monday

By Lisa Wiedmann on October 6, 2020

Black Friday and Cyber Monday generate a billion dollars’ worth of business for retailers. Sales climb to a new record level every year - and increasingly online too. Have you already...

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minubo Team & Tool

Eco meets Ecom: minubo came in 2nd at this years Startup Pitch at the Digital Fashion Summit 2020

By Lisa Wiedmann on September 28, 2020

It almost seems a bit surreal to report on an event that didn't take place exclusively digitally. Additionally, there were also two prominent themes that piqued the interest of visitors...

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Customer & Partner Spotlight

FarmTiger Inside Story: #1 A Start-up as a Pioneer for Data-driven Work

By Lisa Wiedmann on August 27, 2020

The Startup – Who or What is FarmTiger? Until now, farmers had to buy their products from brick & mortar retailers. Often, they only had a small product range with non-transparent...

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Commerce News & Insights

Whitepaper: Maximum Marketing Profitability with Google Ads

By Lisa Wiedmann on August 11, 2020

Companies often ask themselves how they can optimally distribute their Google Ads budget in order to achieve maximum profitability. Because maybe not all keywords with high sales...

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Customer & Partner Spotlight

Whitepaper: eXXpozed – Order efficiently, Sell better

By Lisa Wiedmann on July 28, 2020

The previous purchasing routine of eXXpozed was not supported by meaningful key figures and reports - instead, purchasing decisions were mainly made based on gut feeling. This created a...

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Customer & Partner Spotlight

Holistic Personalization of the Digital Customer Journey. This is now Possible Thanks to the Partnership Between trbo and minubo.

By Lisa Wiedmann on July 16, 2020

We are very happy to expand the strategic partnership between trbo and minubo. Both companies share a common vision: They want to offer online retailers the opportunity to serve the...

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Commerce News & Insights

Whitepaper: Using Data for international Success

By Lisa Wiedmann on June 30, 2020

Every company needs data transparency. Most of the time relevant data is already there but it is slumbering in data silos. And it becomes all the more indispensable when a business would...

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Customer & Partner Spotlight

Sustainably Increasing Marketing Profitability with Adtriba & minubo

By Lisa Wiedmann on June 9, 2020

"How will my customers buy tomorrow?" - the answer to this question is not necessarily a look into a nebulous glass ball, but rather, it should be the result of solid analyses. When I...

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Commerce News & Insights

Hot Content Series: The Magic Word in Marketing: Dynamic Pricing - 2.5 Million Price Changes per day

By Lisa Wiedmann on May 26, 2020

2.5 million price changes per day are not unusual in some of the largest marketplaces, such as Amazon. A new buzzword that is currently very popular: dynamic pricing. What customers have...

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Customer & Partner Spotlight

Demand Forecasting through Machine Learning in the Fashion Industry

By Lisa Wiedmann on April 28, 2020

According to a study by the European Commission, the fashion industry is responsible for two to ten percent of environmental pollution. In particular, the waste of unsold goods, which...

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