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COMMERCE INSIGHTS BLOG

minubo sharing expertise on data-driven commerce

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Commerce News & Insights

The Commerce Reporting Standard: Our Initiative to Establish an Industry Standard for key Figures in eCommerce and Omni-Channel Commerce

By Anne Golombek on July 17, 2017

Omni-Channel, Beacon Technology, Curated Shopping – in almost no other industry is progress moving at such a fast pace as in commerce. However, an elementary building block for success...

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Tech Talk

Make Data-driven Decisions with Ad-hoc Analysis

By Sabina Mierzowski on June 22, 2017

The term "data-driven work" is on everyone's lips. We are confronted with this issue from all sides and we have repeatedly drawn attention to the importance of this strategic orientation...

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Commerce News & Insights

About the Meaning of the Omni-Channel Customer Journey

By Sabina Mierzowski on April 27, 2017

"Omni-Channel" has grown from an abstract buzzword to a serious development – omni-channel commerce has come to stay! For many commerce organizations, this means they now have to deal in...

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Commerce News & Insights

The Logical Data Warehouse – Fast and Agile Data Integration for a Flexible BI Infrastructure

By Sabina Mierzowski on April 20, 2017

This is a guest blog post contributed by our partner DataVirtuality. Big data is the key to success. While big data is not a new topic to talk about, many companies just start realizing...

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minubo Team & Tool

minubo Annual Review 2016 – an Infographic

By Sabina Mierzowski on March 30, 2017

Yes, the new year has long been getting busy again, but still, we want to take a look at the previous year und share the major facts and numbers of 2016 with you. But we do not want to...

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Commerce News & Insights

Buy or Do-it-yourself? – About the Advantages and Disadvantages of Flexibility in a Business Intelligence Solution

By Sabina Mierzowski on March 20, 2017

One can now say with a clear conscience that decision-makers in commerce organizations know exactly how important their own data is: Only those who use their data correctly can manage...

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Commerce News & Insights

New WhitePaper: Leverage Customer Segmentation – 3 Steps to Increase Sales by Targeting the Right People With the Right Message

By Sabina Mierzowski on February 9, 2017

The customer is king – this is general knowledge in the commerce world. But simply knowing about that is not enough to actually meet the needs and requirements of the customers. To cope...

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Commerce News & Insights

Google Analytics and minubo Part II: When Google Analytics Premium is Really Worth it – and When it is not

By Sabina Mierzowski on February 3, 2017

Let's go back to the relationship between Google Analytics and minubo. In the first part of our blog series on this issue, we clarified that both solutions cannot be thrown together –...

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Commerce News & Insights

Address Customers Perfectly with Flexible Segmentation

By Sabina Mierzowski on December 9, 2016

Customers are becoming more and more demanding every day – not only with their expectations for a consistent brand experience, but also with the buying process itself. Also, for...

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Google Analytics and minubo Part I: Why not Compare Apples With Oranges

By Sabina Mierzowski on November 28, 2016

At minubo, we would like to clarify a fundamental misunderstanding: Yes, minubo is an analytics solution that allows commerce organizations to monitor and analyze different business...

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